Target Market is a certain area or a region where consumers, suspects and prospects would visit to buy a particular product which they need whereas Target Audience are a group of people who are aimed for the products in the Target market segregated by different gender, family, religion etc.
Market Segmentation is dividing a large group of buyers into smaller groups on the origin of what they need or require, depending on their taste of interests.
There are some examples of it :
- Demographic (age, gender, religion etc)
- Geographic (region, country etc)
- Psychographic (lifestyle,values,opinions etc)
- Behavioural (occasion, user status, brand loyalty etc)
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